Thursday, June 29, 2017

What Is the Career Path for a Product Marketing Manager?

This post I wrote originally in a response to a question on Quora


General Manager, CMO or CEO are the most common. I’d also add that I’ve seen a fair number of Product Marketers leave the corporate world to become entrepreneurs. The kinds of people that are drawn to Product Marketing often have some of the same skills that will help them as an entrepreneur. Lastly, I’d just say it’s often such a fun, strategic and full of learning role, it can prepare you well in a lot of different career paths you choose. I know a former Product Marketer that became a press secretary for a presidential candidate! Choose your own adventure!

Wednesday, June 21, 2017

Product Marketing Panel: How to Prioritize When Everything Is Important

This will be a short one. Yesterday I spoke on a panel of Product Marketers trying to answer the question....How to Prioritize When Everything Is Important. It was a lot of fun, there were some great responses form the other panelists and great questions from the audience. Enjoy!